Amends Tennessee law to protect individuals' rights to their name, photograph, voice, or likeness, including simulated versions, against unauthorized commercial use. Imposes liability for unauthorized AI-generated likenesses. Allows fair use exceptions and extends rights posthumously. Effective July 1, 2024.
Analysis summaries, actor details, and coverage mappings were LLM-classified and may contain errors.
This is a binding state statute enacted by the Tennessee General Assembly that amends existing Tennessee Code with mandatory legal obligations, civil liability provisions, and enforcement through the court system.
The document primarily addresses risks related to malicious actors (fraud, manipulation, and unauthorized use of personal attributes), with minimal coverage of privacy concerns. It focuses on protecting individuals from unauthorized commercial exploitation of their identity through AI-generated simulations, particularly addressing fraud and scams (4.3) and privacy compromise (2.1).
This legislation governs AI use across multiple sectors where commercial exploitation of personal identity occurs, with strongest coverage in Arts, Entertainment, and Recreation (particularly music and audiovisual works), Professional and Technical Services (advertising and marketing), and Information (media and broadcasting). It also applies to fundraising activities across various sectors.
The document primarily governs the deployment and operational use of AI systems that generate simulations of individuals' voices or likenesses. It addresses the distribution and commercial use of AI-generated content but does not cover earlier lifecycle stages like planning, data collection, or model development.
The document explicitly addresses AI-generated simulations of voice and likeness, including both the AI systems that produce such content and the algorithms/tools used to create them. It does not use technical AI terminology like 'AI models' or 'AI systems' but clearly covers AI technology through functional descriptions of simulation and generation capabilities.
Tennessee General Assembly
The document is a legislative act enacted by the Tennessee General Assembly, which is the state legislative body that proposed and passed this law.
Enforcement is through private civil actions brought by affected individuals, their legal guardians (for minors), or executors/heirs (for deceased individuals). The court system serves as the enforcement mechanism, but individuals themselves initiate enforcement.
The document does not establish any formal monitoring body or mechanism. Monitoring is implicit through the civil litigation process where violations are identified and brought to court by affected parties.
The law targets any person who uses, publishes, distributes, or makes available AI-generated simulations of individuals' voices or likenesses without authorization, as well as those who distribute algorithms or tools designed to produce such simulations. This includes both developers of AI tools and deployers who use them for commercial purposes.
4 subdomains (1 Good, 3 Minimal)