Prohibits using generative AI as a defense for consumer protection violations. Requires disclosure of AI interactions in regulated occupations. Imposes fines up to $2,500 per violation. Authorizes courts to issue injunctions, order disgorgements, and impose additional penalties.
Analysis summaries, actor details, and coverage mappings were LLM-classified and may contain errors.
This is a binding state statute with mandatory requirements, explicit enforcement mechanisms including administrative fines up to $2,500 per violation, court enforcement powers, and civil penalties up to $5,000 for order violations.
The document has minimal coverage of approximately 3-4 subdomains, with focus on fraud and manipulation (4.3), misinformation (3.1), and transparency issues (7.4). Coverage is concentrated in consumer protection and disclosure requirements related to generative AI use.
The document governs multiple sectors through its regulation of consumer protection violations and regulated occupations. Primary coverage includes Professional and Technical Services (through regulated occupations), with broad applicability across all sectors where consumer interactions occur. The statute applies to any sector where generative AI is used in consumer-facing activities or regulated professional services.
The document primarily focuses on the Deploy and Operate and Monitor stages, requiring disclosure when generative AI is deployed in consumer interactions and regulated occupations, with ongoing monitoring through enforcement mechanisms. It does not address earlier lifecycle stages like planning, data collection, or model development.
The document explicitly defines and covers generative artificial intelligence systems. It does not mention AI models separately, frontier AI, general purpose AI, foundation models, or compute thresholds. The focus is specifically on generative AI systems that interact with consumers.
Utah State Legislature
This is Utah Senate Bill 149, a state statute enacted by the Utah Legislature. The document represents state legislative action to regulate generative AI use in consumer protection contexts.
Division of Consumer Protection; Utah Department of Commerce; Courts; Attorney General
The Division of Consumer Protection has primary enforcement authority including administrative fines. Courts have enforcement powers through injunctions and penalties. The Attorney General can bring civil actions on behalf of the division.
Division of Consumer Protection; Utah Department of Commerce
The Division of Consumer Protection is responsible for administering and enforcing the statute, which includes monitoring compliance with disclosure requirements and consumer protection provisions.
Persons using generative AI in consumer interactions; Persons providing regulated occupation services
The statute targets any person who uses, prompts, or causes generative AI to interact with consumers, and specifically persons providing services in regulated occupations. These are deployers and users of AI systems in commercial and professional contexts.
3 subdomains (3 Minimal)