Requires any person engaged in advertising property or services in New York to disclose when synthetic media is used in advertisements.
Analysis summaries, actor details, and coverage mappings were LLM-classified and may contain errors.
This is a binding legislative act from the New York State Legislature with mandatory disclosure requirements, civil penalties for violations, and enforcement mechanisms.
The document primarily addresses risks related to misinformation (3.1, 3.2) and malicious actors (4.1, 4.3), with minimal coverage of discrimination and toxicity (1.1). The focus is on synthetic media in advertising creating false or misleading information and enabling fraud/manipulation. Coverage is concentrated in 3-4 subdomains with scores of 2-3.
The document governs advertising across all economic sectors, as it applies to 'any person engaged in the business of dealing in any property or service' who uses synthetic media in advertisements. The regulation is sector-agnostic and applies broadly to commercial advertising in any industry.
The document focuses primarily on the Deploy and Operate and Monitor stages, as it regulates the use and disclosure of synthetic media in commercial advertisements after AI systems have been developed and deployed. It does not address earlier stages like planning, data collection, or model development.
The document explicitly defines and regulates 'synthetic media' created using artificial intelligence or software algorithms. It does not distinguish between different types of AI models (frontier, general purpose, task-specific, etc.) or mention compute thresholds. The focus is on the output (synthetic media) rather than the underlying AI systems.
New York State Legislature (Senate and Assembly)
The document is a legislative act proposed and enacted by the New York State Legislature, as indicated by the formal enactment clause.
Courts of competent jurisdiction
The act establishes civil penalties and criminal misdemeanor provisions enforceable through the court system, with courts having jurisdiction to adjudicate violations.
The document does not explicitly designate a monitoring body or oversight agency. Enforcement appears to be complaint-driven through the court system rather than proactive monitoring.
Any person, firm, corporation or association engaged in advertising property or services in New York
The act targets any entity engaged in commercial advertising that uses synthetic media, requiring them to disclose such use. These entities are deployers of AI-generated synthetic media in their advertising.
6 subdomains (3 Good, 3 Minimal)