Official name: Utah S.B. 271 (Unauthorized Artificial Intelligence Impersonation Amendments)
Regulates the unauthorized use of individual's personal identity via generative AI for advertisements or commercial purposes without consent. Prohibits knowing distribution of technology for such uses. Allows affected individuals to seek legal remedies, including damages and injunctions. Enacts exemptions for news, public affairs, and artistic works.
Analysis summaries, actor details, and coverage mappings were LLM-classified and may contain errors.
This is a binding state statute enacted by the Utah Legislature with clear enforcement mechanisms including civil causes of action, injunctive relief, damages, and attorney's fees for violations.
The document primarily addresses risks related to malicious actors (4.1, 4.3) through unauthorized AI impersonation for commercial purposes. It has good coverage of fraud and manipulation (4.3), minimal coverage of disinformation (4.1), and addresses privacy concerns (2.1) through protection of personal identity. The document focuses on preventing harmful uses of generative AI rather than technical AI safety or broader societal impacts.
This statute governs AI use across multiple commercial sectors where advertising, marketing, and commercial endorsements occur. The primary sectors affected are Information (media and publishing), Professional and Technical Services (advertising and marketing), and potentially Finance and Insurance, Health Care, and other sectors that engage in commercial advertising and fundraising activities.
The document primarily addresses the Deploy and Operate and Monitor stages of the AI lifecycle, focusing on the use of generative AI systems for creating unauthorized content. It does not substantially cover planning, data collection, model building, or verification stages.
The document explicitly defines and covers generative artificial intelligence systems. It does not mention AI models, AI systems broadly, frontier AI, general purpose AI, task-specific AI, foundation models, predictive AI, open-weight models, or compute thresholds. The focus is specifically on generative AI technology used to create content simulating personal identities.
Utah State Legislature
The document is a state bill enacted by the Legislature of the state of Utah, as indicated in the opening clause and the effective date provision.
The statute creates a private right of action, meaning enforcement is conducted by affected individuals through civil lawsuits rather than by a government agency. Individuals whose personal identity has been abused can bring actions in civil courts.
The statute does not establish any formal monitoring body or mechanism. Compliance monitoring is implicit through the private right of action, where affected individuals identify violations and bring lawsuits.
The statute targets persons who use generative AI to create unauthorized content using individuals' personal identities for commercial purposes, and those who distribute technology designed for such unauthorized uses. This includes both developers of such technology and deployers who use it for advertisements or commercial purposes.
4 subdomains (1 Good, 3 Minimal)
