Suspected scammers in Brazil used deepfake technology to create fake videos of supermodel Gisele Bundchen and other celebrities promoting non-existent products in Instagram ads, defrauding victims of over $3.9 million through online fraud schemes.
A criminal organization in Brazil used AI-powered deepfake technology to create fraudulent Instagram advertisements featuring supermodel Gisele Bundchen and other celebrities including Angelica Huck, Juliette, Maisa, and Sabrina Sato. The deepfakes showed these celebrities promoting non-existent skincare products and fake giveaways, with victims paying shipping fees for items that never arrived. The investigation began in August 2024 after a victim reported being misled by a deepfake video of Bundchen promoting a 'free anti-wrinkle kit.' Police arrested four suspects and froze assets across five Brazilian states, identifying over 20 million reais ($3.9 million) in suspicious funds. The scheme was led by Levi Andrade da Silva Luz, who operated a 'digital crime university' on Instagram teaching others to become 'digital predators.' A blogger with over 110,000 followers, Lais Rodrigues Moreira, also participated by amplifying the fraudulent content. Most victims lost small amounts under 100 reais ($19) and did not report the crimes, creating what investigators called 'statistical immunity' for the criminals. The operation was called 'Modo Selva' and involved 26 judicial warrants including seven arrests and nine search and seizure orders.
Domain classification, causal taxonomy, severity scores, and national security assessments were LLM-classified and may contain errors.
Using AI systems to gain a personal advantage over others such as through cheating, fraud, scams, blackmail or targeted manipulation of beliefs or behavior. Examples include AI-facilitated plagiarism for research or education, impersonating a trusted or fake individual for illegitimate financial benefit, or creating humiliating or sexual imagery.
Human
Due to a decision or action made by humans
Intentional
Due to an expected outcome from pursuing a goal
Post-deployment
Occurring after the AI model has been trained and deployed