Actor Shilpa Shetty Kundra filed a lawsuit against 28 defendants including AI platforms, e-commerce sites, and tech giants for unauthorized use of AI tools to create deepfake videos, voice clones, and manipulated content using her identity for commercial gain without consent.
In November 2025, Bollywood actor Shilpa Shetty Kundra discovered unauthorized use of her identity through artificial intelligence tools and filed a lawsuit in Bombay High Court against 28 defendants. The defendants include AI platforms, e-commerce websites like Amazon and Flipkart, and tech giants like Meta, Google, and X Corp. The petition alleges that AI-driven tools created deepfake videos and voice clones portraying her in 'obscene, indecent and defamatory contexts.' E-commerce platforms were selling products like 'Shilpa Shetty Yellow Saree' and 'Fear Less -- Shilpa Shetty Celebrity T-shirt' falsely implying her endorsement. GIF-hosting platforms used clips from her films without permission, and manipulated visuals circulated on Reddit and other platforms. The violations were discovered when an event titled 'Shilpa Shetty Award Show -- Client Promotion Packages' was advertised without her consent. Ms. Shetty seeks damages of ₹5 lakh, urgent injunctions, content takedowns, and appointment of a court receiver to seize infringing merchandise. The petition claims violations of personality rights under Articles 19 and 21 of the Constitution, moral rights under the Copyright Act, and passing off under common law.
Domain classification, causal taxonomy, severity scores, and national security assessments were LLM-classified and may contain errors.
Using AI systems to gain a personal advantage over others such as through cheating, fraud, scams, blackmail or targeted manipulation of beliefs or behavior. Examples include AI-facilitated plagiarism for research or education, impersonating a trusted or fake individual for illegitimate financial benefit, or creating humiliating or sexual imagery.
AI system
Due to a decision or action made by an AI system
Intentional
Due to an expected outcome from pursuing a goal
Post-deployment
Occurring after the AI model has been trained and deployed