A deepfake video featuring Joe Rogan promoting a male supplement called Alpha Grind was created using AI voice cloning technology and spread on TikTok and Twitter, deceiving viewers before being removed by the platforms.
An AI-generated deepfake video was created featuring podcaster Joe Rogan and guest Andrew Huberman appearing to promote a libido supplement called Alpha Grind on The Joe Rogan Experience podcast. The video used AI voice cloning technology, likely from ElevenLabs, to synthesize Rogan's voice endorsing the product while combining real footage from an unrelated interview with fabricated audio. The fake advertisement was posted on TikTok by user @mikesmithtrainer and promoted the supplement with specific instructions for viewers to search for it on Amazon. The video went viral after being reposted on Twitter by user @JimmyFarley00, accumulating over 5 million views. Andrew Huberman, the guest featured in the video, confirmed on Twitter that the conversation was fabricated, stating 'They created a false conversation we never had. We were talking about something very different.' TikTok removed the video under its harmful misinformation policy and banned the account that posted it. Twitter also removed the video following a copyright claim. The incident highlights the growing accessibility of deepfake technology and its potential for commercial fraud and misinformation.
Domain classification, causal taxonomy, severity scores, and national security assessments were LLM-classified and may contain errors.
Using AI systems to gain a personal advantage over others such as through cheating, fraud, scams, blackmail or targeted manipulation of beliefs or behavior. Examples include AI-facilitated plagiarism for research or education, impersonating a trusted or fake individual for illegitimate financial benefit, or creating humiliating or sexual imagery.
AI system
Due to a decision or action made by an AI system
Intentional
Due to an expected outcome from pursuing a goal
Post-deployment
Occurring after the AI model has been trained and deployed