Lionsgate used AI-generated fake quotes from film critics in a marketing trailer for 'Megalopolis', attributing fabricated negative reviews to respected critics like Pauline Kael.
Lionsgate created a marketing trailer for Francis Ford Coppola's film 'Megalopolis' that included fabricated quotes from famous film critics. The trailer was produced by marketing consultant Eddie Egan, who had worked with Lionsgate's film group chair Adam Fogelson for over 20 years. The fake quotes were designed to show that Coppola's previous acclaimed work had also faced criticism, with one example claiming Pauline Kael wrote that 'The Godfather' was 'diminished by its artsiness' when she actually loved the movie. When Variety tested ChatGPT with prompts for negative criticism about Coppola's work from well-known reviewers, the AI responses were strikingly similar to the quotes used in the trailer. Lionsgate pulled the trailer on Wednesday after the fabricated quotes were discovered and immediately recalled it. The studio stated it was not their intention to fabricate quotes but was an error in their vetting and fact-checking process. Lionsgate issued a public apology to the critics involved and to Francis Ford Coppola, calling it an 'inexcusable error' and acknowledging they 'screwed up'. Eddie Egan was subsequently dismissed from his role as marketing consultant.
Domain classification, causal taxonomy, severity scores, and national security assessments were LLM-classified and may contain errors.
AI systems that inadvertently generate or spread incorrect or deceptive information, which can lead to inaccurate beliefs in users and undermine their autonomy. Humans that make decisions based on false beliefs can experience physical, emotional or material harms
AI system
Due to a decision or action made by an AI system
Unintentional
Due to an unexpected outcome from pursuing a goal
Post-deployment
Occurring after the AI model has been trained and deployed