AI-driven highly personalized advertisement
Using AI systems to gain a personal advantage over others such as through cheating, fraud, scams, blackmail or targeted manipulation of beliefs or behavior. Examples include AI-facilitated plagiarism for research or education, impersonating a trusted or fake individual for illegitimate financial benefit, or creating humiliating or sexual imagery.
"Advanced GPAI systems can create advertisements tailored to individual recip- ients, exploiting the biases and irrational beliefs of each recipient. Such adver- tisements can cause consumers to make decisions they regret in retrospect, or would regret upon more reflection. Current versions of personalized video advertisements already show better re- sults compared to regular advertisements [110]. However, the widespread use of highly personalized advertisements raises concerns about undermining consumer autonomy and exacerbating social inequality."(p. 47)
Other risks from Gipiškis2024 (144)
Direct Harm Domains (content safety harms)
1.2 Exposure to toxic contentDirect Harm Domains (content safety harms) > Violence and extremism
1.2 Exposure to toxic contentDirect Harm Domains (content safety harms) > Hate and toxicity
1.2 Exposure to toxic contentDirect Harm Domains (content safety harms) > Sexual content
1.2 Exposure to toxic contentDirect Harm Domains (content safety harms) > Child harm
1.2 Exposure to toxic contentDirect Harm Domains (content safety harms) > Self-harm
1.2 Exposure to toxic content