Biases in AI-based content moderation algorithms

Sub-category

Risk Domain

1Discrimination & Toxicity

1.1Unfair discrimination and misrepresentation

Unequal treatment of individuals or groups by AI, often based on race, gender, or other sensitive characteristics, resulting in unfair outcomes and unfair representation of those groups.

"AI-based content moderation algorithms, while intended to filter harmful con- tent, can perpetuate biases. For example, gender biases within these systems may lead to the disproportionate suppression or “shadowbanning” of content featuring women [132]."(p. 51)

Entity— Who or what caused the harm

Human

Due to a decision or action made by humans

AI system

Due to a decision or action made by an AI system

Other

Due to some other reason or is ambiguous

Intent— Whether the harm was intentional or accidental

Intentional

Due to an expected outcome from pursuing a goal

Unintentional

Due to an unexpected outcome from pursuing a goal

Other

Without clearly specifying the intentionality

Timing— Whether the risk is pre- or post-deployment

Pre-deployment

Occurring before the AI is deployed

Post-deployment

Occurring after the AI model has been trained and deployed

Other

Without a clearly specified time of occurrence

Supporting Evidence (1)

"AI moderation tools may embed and reinforce the objectification of women by classifying and rating images of women as more sexually suggestive compared to similar images of men [132]. This can result in the unintended marginalization of female-led businesses and contribute to broader societal inequalities."(p. 51)