Association in LLMs
AI systems that memorize and leak sensitive personal data or infer private information about individuals without their consent. Unexpected or unauthorized sharing of data and information can compromise user expectation of privacy, assist identity theft, or cause loss of confidential intellectual property.
"Association in LLMs refers to the capability to associate various pieces of information related to a person. According to [68], [86], given a pair of PII entities (xi , xj ), which is associated by a model F. Using a prompt p could force the model F to produce the entity xj , where p is the prompt related to the entity xi . For instance, an LLM could accurately output the answer when given the prompt “The email address of Alice is”, if the LLM associates Alice with her email “alice@email.com”. L"(p. 6)
Part of Privacy Leakage
Other risks from Cui et al. (2024) (49)
Harmful Content
1.2 Exposure to toxic contentHarmful Content > Bias
1.1 Unfair discrimination and misrepresentationHarmful Content > Toxicity
1.2 Exposure to toxic contentHarmful Content > Privacy Leakage
2.1 Compromise of privacy by leaking or correctly inferring sensitive informationUntruthful Content
3.1 False or misleading informationUntruthful Content > Factuality Errors
3.1 False or misleading information