Clickbait and feeding the surveillance advertising ecosystem

"Beyond misinformation and disinformation, generative AI can be used to create clickbait headlines and articles, which manipulate how users navigate the internet and applications. For example, generative AI is being used to create full articles, regardless of their veracity, grammar, or lack of common sense, to drive search engine optimization and create more webpages that users will click on. These mechanisms attempt to maximize clicks and engagement at the truth’s expense, degrading users’ experiences in the process. Generative AI continues to feed this harmful cycle by spreading misinformation at faster rates, creating headlines that maximize views and undermine consumer autonomy."(p. 5)