Widespread use of persuasive tools contributes to splintered epistemic communities

"Even without deliberate misuse, widespread use of powerful persuasion tools could have negative impacts. If such tools were used by many different groups to advance many different ideas, we could see the world splintering into isolated “epistemic communities”, with little room for dialogue or transfer between communities. A similar scenario could emerge via the increasing personalisation of people’s online experiences—in other words, we may see a continuation of the trend towards “filter bubbles” and “echo chambers”, driven by content selection algorithms, that some argue is already happening [3, 25, 51]."(p. 6)